Turning ad spend into booked calls, closed sales, and businesses that grow on purpose.

What I do

I run paid acquisition for businesses that need leads, not impressions. Google Search, Demand Gen, and Meta, built from the offer up: the ad, the landing page, the tracking, and the weekly decision about where the next dollar goes.

By day I own mid-funnel campaigns for a national online university across technology, community college, and military programs. On the side I have built and run my own businesses on the same playbook, including Crisp Home Co, a premium cleaning company in Salt Lake City.

I also wrote the Local Lead Playbook, a do-it-yourself guide to Google and Meta ads for local service owners.

Selected work

• 01
  Texas Pools landing page rebuild
  Luxury pool builder in Houston. Rewrote the offer, moved proof above the fold, fixed tracking.
  +37% conversion rate
• 02
  National university mid-funnel campaigns
  Google, Meta, and Demand Gen across three program verticals. Figures confidential, scope is not.
  $2M+ annual budget
• 03
  Crisp Home Co launch
  My own cleaning company, launched from zero on Local Services Ads and an instant-quote booking page.
  +53% revenue in 3 months
• 04
  TheChikaMethod content engine
  Short-form marketing breakdowns for small business owners. Hooks tested like ad creative.
  100K+ organic views

Work with me

Testimonials

• 01
  Owner, Texas Pools
  Luxury pool builder, Houston TX
• 02
  Client name
  Title, company
• 03
  Client name
  Title, company

"Placeholder. Drop the real Texas Pools testimonial here word for word. It carries this section, so do not paraphrase it."